Getting Dressed With: Shini Park, Graphic Designer & Blogger

Shini Park

“My wardrobe is colour sorted, but that doesn’t mean it’s organised. It’s kind of like DVDs – if you colour sort them you’re not necessarily going to find anything you’re looking for. I’ve got a lot of black clothing, so if I want something from the black corner I usually can’t find it. And I’ll have a blue summer dress hanging next to a blue winter coat. It’s not very functional at all, but at least it hangs pretty.

All of my shoes are stored in a separate shelving unit, which is attached to the wall. That was actually my husband’s idea. He was really, really happy that my shoes weren’t going to be on the floor anymore! Nothing is allowed to spill out of the shoe wall, and I’ve reached the maximum amount, so I’m operating on a one-in-one-out policy. I own a lot of Kurt Geiger, and I used to love Chloé shoes, but they usually do round-toes, and I prefer a pointed shape at the moment.”


Park & Cube – the blog I launched in 2008 – is the only little window I have into the fashion world. I still don’t think I’m ‘in’ fashion and feel more like an observer of the industry. You know that scene in Clueless where Cher has the computer screen that scrolls through her wardrobe? That was the moment when I started customising my clothes and getting into fashion. I must have been 13 or 14, and I was editing my mum-bought clothes into my own style. I would shorten a lot of stuff and add new fabrics onto things. Maybe put a clip-on earring onto a shoe or something. I would literally adorn stuff.

Kit Lee from Style Slicker and I have done a lot of DIY projects together, and just over a year ago we started working on our book, Adorn: 25 Stylish DIY Fashion Projects. For a long time we had talked about producing a coffee table book with a lot of photos. I’m not a writer, and Kit’s not a writer either – we’re both visual makers – and we wanted to create something that would appeal to many different audiences. Readers that visit our blogs for the photography can enjoy the pictures, and a slightly younger girl can enjoy the style tutorials.

But that’s not to say Adorn is about slashing jeans and all that other teenage stuff. It’s more classic and timeless. We focused on projects that are ageless, and as the book title suggests, there’s a lot of embellishment. Scarf tutorials also play a big role, because Kit and I once made this silk dress by putting two scarves together, and it was so popular. It’s still pinned a lot.”


“Day-to-day I’ll usually wear black skinny jeans and a slouchy oversized sweater of some sort – maybe a grey cashmere knit, or a striped Breton top. I’m not a blouse or a shirt girl, because I feel like it takes too much effort to make that happen. It’s hard to get shirts right, because they’re always creasing. But you can pick up a Breton top and it’s always ready.

I don’t wear a lot of vintage clothing any more. I used to, but now I’d rather spend my money on new stuff. In London I love to shop at Liberty, because the atmosphere and experience are what counts, I feel. And when I’m shopping online I often go to ASOS and this website called Front Row Shop. It’s a typical Asian-y, trendy site, and they have a really good edit. The Outnet is also good for designer grabs, and I really love Valentino and Mary Katrantzou, so often search for their pieces.

At the moment I’m looking for something pearly – something really dainty with one single pearl, like the Dior earring. And I still want a big MaxMara camel coat.”

Shini Park and Cube

“During fashion week I dress differently, but if I was going to an Opera, a wedding or an event I would dress differently too. I’ll put on a skirt instead of skinny jeans to look more grown up, but I don’t dress up up. I don’t want to be seen as that kind of blogger who goes to fashion week to get snapped, so I try to play it down a little.

And, functionally, fashion week doesn’t really work in heels. So I try to wear something more comfortable, which is ironic. I’ll wear heels for a long haul flight, but not necessarily during fashion week. If you’re travelling you go to the airport in a cab, then you end up sitting in the stupid lounge for two hours before the flight. So you’re sitting the whole way. You just have to check in wearing heels. It makes sense…

Shini Park, interviewed by Ella Gregory on March 31st 2014. Photos courtesy of Shini Park. Follow Shini on Instagram and Pinterest and at And you can purchase Adorn: 25 Stylish DIY Fashion Projects from today (£11.55 on Amazon).


  1. Alice says:

    really great post! i’m now following her.

  2. Natalia says:

    Such a stylish girl and fantastic intro feature! x

  3. parkncube says:

    ‘stupid lounge’. So eloquent, this girl. 😛

  4. I love Shini! So stylish yet subtle in her attire. Also, great interview, so many people (myself included) just copy/paste questions.

  5. Miss J. says:

    Wow! I love your sneakers and your bags too!

  6. Cool Allure says:

    Nice pics! Love your watches and boots!

  7. Lola says:

    As soon as I saw your tweet about this I couldn’t wait to get in front of a computer and have a read, it just wouldn’t have been the same to scroll through on my phone. Love Shini, her style is one that keeps me inspired. Great interview, Ella, really enjoying this feature! xx

  8. Angel says:

    I loooove Shini, she’s so awesome and amazing and wow and cool and pretty and funny. The first picture of this post is simply gorgeous /and/ cute! I share my room and closet with my older sister and it was her idea to arrange our clothes by color. In our closet, we have our outerwear, and on a separate rack screwed into the wall, we hang our skirts together and then our tops. Though it might be weird to mix our clothing together like that, it’s not at all hard to distinguish what’s mine and what’s her’s and such. We also have a dresser with three drawers (2 for more casual clothes): 1) undergarments (drawer split in half and neatly layered/arranged), 2) her drawer, then 3) my drawer. I think it works out well!

    “I don’t want to be seen as that kind of blogger who goes to fashion week to get snapped, so I try to play it down a little.”

    I think you should wear whatever you feel as long as you know you’re /not/ trying to get the snap-snaps! Your readers and fans surely know you’re not like that.

    Great interview!

  9. LabellaLuxe Boutique says:

    Love the handbags and ankle boots!

  10. Lynne Kayenne says:

    This was a joy to read


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