I’m Back! But I Still Don’t Know What I’m Doing…

Best Streets for Instagram in London Elizabeth Street

Hey, there! It feels kind of weird to be typing out a blog post again, after stepping away from the scene for a few weeks. In fact, since I’ve been gone, WordPress has had an update, so I’m struggling to refamiliarise myself with the platform. It’s like if you took a two-week holiday, and whilst you were away your office had a complete renovation. “Where has the scanner been moved to?” becomes ,“Wait, where the hell are the SEO controls hiding now?”

Hopefully it won’t take me too long to get back into the swing of things. But, the point is, I’m back.

In many ways, this short break has been really helpful. It gave me space to sit with my thoughts and ask some difficult questions. And the time out also provided the opportunity to work on some new creative ideas – many of which I hope to see through in the coming months (some were so hilariously awful, I scrapped them immediately).

However, I’d be lying if I said I was returning to the blog with a completely new lease of life.

Ella Coco's Tea Party

This has been the most mentally challenging year of my life, and I feel like I’m at a real crossroads in my career. I love the community that I‘ve built around Coco’s Tea Party, and I’m so proud of everything I’ve achieved over the past 13 years (yes, it really has been that long!). But I’ve felt increasingly disconnected from blogging and social media for quite some time. The landscape is so different from when I first started blogging in 2006, and I’ve lost track of my “why”.

I let the Instagram bubble get the best of me, and allowed myself to become distracted by outside validation, numbers, engagement and the needs of my brand partners. I stopped thinking about what I actually wanted to share, and instead focused on what I thought I should be sharing. In essence, I stopped creating content for the sheer love of it, and over time I lost my passion and sense of fulfilment.

There are so many other factors playing into my current career disconnect, and I won’t get into them all now. But this post is just to say: I’m still a work in progress. I don’t have all of the answers yet.

Broderie Anglaise Dress

I’m returning to blogging, but I will be posting less frequently than I used to. And I’m hoping to bring more heart, soul and fun back into my blog features . There will still be shopping wish lists, beauty recommendations and interior updates, but I’d like to bring more focus to real stories and restore a sense of community around CTP.

I hope you’ll continue along for the ride! And thank you, once again, for all of your support and kind words, this year.

Style Credits:
Dress by Karen Millen (past season)
Shoes by Solillas (gift)
Bag by Azurina (purchased with press discount)

Photos by Victoria Metaxas

HAVE YOUR SAY

  1. Boka says:

    I’ve followed you since the beginning (i was powerrangersgo.blogspot.com) and am really in awe of what you have accomplished. Do not forget to be proud of yourself. This is not an easy road but I wish you all the best (meaning : to be fullfilled in what you do)

  2. Michelle says:

    Firstly, welcome back! Secondly, I hope you manage to find your footing again soon Ella. The blogging landscape has changed SO much in recent years, but yours has been a perennial favourite of mine. Sometimes adding something new to your week makes all the difference! A while ago I toyed with training to become a Barre instructor as writing for my day job (I run a copywriting biz!) as well as blogging as a hobby (albeit a fruitful one!) was becoming a bit much. Wishing you all the best, lovely x

  3. Estranged says:

    Welcome back! I just wanted to say that I think it’s absolutely fine not to have all the answers. In fact, I don’t think anyone really does. Most of my experience of being an adult has been about taking weird detours from my “grand life plan”. Sometimes it’s about taking it one day at a time, following your instinct and working on projects which you find exciting – even if they don’t seem to form a bigger picture just yet. As a control freak, I understand the compulsive need to have everything figured out but I’ve also learned to let things go sometimes. And hopefully one day your lightbulb moment will come and everything will fall into place – it may already be happening but perhaps you can’t see it just yet.

  4. Lisa Smith says:

    Hi Ella,

    This is my first visit to your site as I am learning about the blog world and found Coco’s Tea Party listed as one of the top blogs for women in 2019. Nice job!
    Your post really struck a chord with me and I appreciate your vulnerability and bravery. It is important for people to take the time to examine and reexamine what makes them happy. Thank you for sharing!

    Now to read more about how to write a blog…..Wordpress here I come!

    Cheers,

    Lisa

  5. Rachel says:

    Hi Ella – your blog is really special. One of the few authentic and attainable voices in the blogging space! Thank you <3

  6. Karly Hughes says:

    So hard not to get swept up into the numbers and engagement bubble! Instagram is my main platform before my blog, and every so often I also have to step away and think about what I actually love posting about, rather than second guessing what I think my audience want to see and obsessing over the number of likes and follows! It’s good to see you’re getting back into blogging about what you actually love 🙂

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