The Power of Positive Quitting

Ella Gregory Coco's Tea Party for Jaeger Spring 2016

There’s something I’ve been meaning to tell you all, but I’ve delayed making any sort of “announcement” because I wasn’t quite sure how to put this into words… But, at the end of last year, I made the decision to stop blogging.

Many of you will know that I spent most of 2019 under the cloud of a “career crisis”. And after a lot of soul searching I decided it was the right time to step back from blogging.

I started Coco’s Tea Party in September 2006, a few months after I turned 16, and never in my wildest dreams did I imagine it would lead to an incredible career as a digital content creator. I got to travel the world, collaborate with amazing brands, interview A-list celebrities and form some of my closest friendships.

I’m *so* proud of everything I achieved with CTP, and I feel deeply grateful for the opportunities blogging threw my way. But, after 13+ years, I’ve grown and changed as a person, and feel ready for the next chapter (my word of the year is “forwards”, after all). So it feels like the right time to let blogging go.

I recently read Marie Forleo’s book Everything Is Figureoutable, and she talks about “the power of positive quitting”, which is how I’m framing this decision. Marie writes: “Even if your project doesn’t crash and burn, you might choose to walk away because you’re done. You’ve learned and experienced all you can and you’re ready for the next chapter. Think about it like a buffet. You don’t quit eating because something went horribly wrong. You stop eating when you’re satisfied.”

This decision doesn’t mean that I’ll be stepping back from social media in general (I still intend to do the book club, podcast and Instagram). And I’ll share more about what comes next for me on my social media platforms.

But, until then, I just wanted to say a HUGE THANK YOU to everyone who has been a part of my blogging journey over the last 13 years. You’ve been amazing!!!


  1. Kelly says:

    Oh my! Is this your last post, then? I’ve so enjoyed reading your blog through the years but perfectly understand that life is about moving forward and sometimes moving forward means quitting something. Wishing you all the best in your future and will continue to cheer you on on social media!

    xoxo – Kelly

  2. Michelle says:

    Like I said on Instagram… I’m so sad to see CTP go but I’m thrilled for you that you’ve landed on such a huge decision. I can’t wait to see where life takes you next, and will be avidly continuing to follow you over on Instagram and through the Book Club! x


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