Pinterest is my favourite social network, and it has been for quite some time now. It’s my first port of call whenever I’m stuck for content ideas, the place I go to daydream about my fantasy home, an outlet for my filing and categorising obsession, and – when used strategically – it sends a consistent flow of traffic back to the blog. Naturally, it took a while before I found my Pinterest groove. But ever since I started following these simple rules I’ve watched my following soar. So take note and put them to the test too…
1. Portrait Trumps Landscape
The first and most basic rule of Pinterest is to share portrait images rather than landscape photos. Because of the way Pinterest is coded, portraits get more screen space, which means they have a higher chance of getting noticed and repinned. So it’s worth uploading tall and slim crops to Pinterest, then linking back to your original post (edit pin > source) where the landscape versions appear.
2. Be Specific
A few months ago I noticed that my follower-count had started to stall, so I asked Zoe Pearson at Pinterest UK where I was going wrong. She took one look at my profile made a quick diagnosis: my boards were too general. The “Food I Want to Eat” board was filled with beautiful images, but no one searches for “food” as it’s far too vague (the same goes for “fashion”). So I used the ‘move pins’ tool and divided the content up into separate, more searchable categories – pizza, sandwiches, healthy recipes, breakfast – and it’s made a big difference. Be as specific as you can and you’ll start to see those numbers increase!
3. Pin Timely Content
People go to Twitter for news and Instagram for humble-brags, but Pinterest is completely different, and centres around inspiration and ideas. So think about what people will be looking for at that moment in time. Right now everyone’s pinning Mother’s Day gift ideas and Easter how-tos, but a couple of weeks ago it was all about Valentine’s Day baking (hence the LOVE board), and from May 1st it will switch to Summer Style. Keep your boards timely and you’ll benefit from popular search terms.
4. Download a Pin It Button
The quickest and most effective way to get people pinning from your website? Install a “pin it” button that hovers over images. There are plenty of plugins out there for WordPress sites, and it’s one of the default sharing buttons on Blogger.
5. Know What’s Popular
If you want to get super geeky you can view your Pinterest Analytics to see which of your pins have gained the most impressions, clicks and repins. This is valuable information, because once you know what’s popular with your audience you can do more of it (next on my Pinterest to-do list: create a bar cart board). To view Pinterest Analytics you first have to verify your account, which is free and easy to do. Here’s more details in case you’re interested.
And there you have it, five tips that should help you get more Pinterest followers! I hope they’ve been helpful. Remember to follow me at pinterest.com/cocosteaparty!