5 Simple Ways to Increase Your Pinterest Following

How to Get More Pinterest Followers Bloggers 2

Pinterest is my favourite social network, and it has been for quite some time now. It’s my first port of call whenever I’m stuck for content ideas, the place I go to daydream about my fantasy home, an outlet for my filing and categorising obsession, and – when used strategically – it sends a consistent flow of traffic back to the blog. Naturally, it took a while before I found my Pinterest groove. But ever since I started following these simple rules I’ve watched my following soar. So take note and put them to the test too…

1. Portrait Trumps Landscape

How to Get More Pinterest Followers

The first and most basic rule of Pinterest is to share portrait images rather than landscape photos. Because of the way Pinterest is coded, portraits get more screen space, which means they have a higher chance of getting noticed and repinned. So it’s worth uploading tall and slim crops to Pinterest, then linking back to your original post (edit pin > source) where the landscape versions appear.

2. Be Specific

Food Boards Pinterest

A few months ago I noticed that my follower-count had started to stall, so I asked Zoe Pearson at Pinterest UK where I was going wrong. She took one look at my profile made a quick diagnosis: my boards were too general. The “Food I Want to Eat” board was filled with beautiful images, but no one searches for “food” as it’s far too vague (the same goes for “fashion”). So I used the ‘move pins’ tool and divided the content up into separate, more searchable categories – pizza, sandwiches, healthy recipes, breakfast – and it’s made a big difference. Be as specific as you can and you’ll start to see those numbers increase!

3. Pin Timely Content

Pinterest Love Board

People go to Twitter for news and Instagram for humble-brags, but Pinterest is completely different, and centres around inspiration and ideas. So think about what people will be looking for at that moment in time. Right now everyone’s pinning Mother’s Day gift ideas and Easter how-tos, but a couple of weeks ago it was all about Valentine’s Day baking (hence the LOVE board), and from May 1st it will switch to Summer Style. Keep your boards timely and you’ll benefit from popular search terms.

4. Download a Pin It Button

Pin It

The quickest and most effective way to get people pinning from your website? Install a “pin it” button that hovers over images. There are plenty of plugins out there for WordPress sites, and it’s one of the default sharing buttons on Blogger.

5. Know What’s Popular

How to Get More Pinterest Followers 2

If you want to get super geeky you can view your Pinterest Analytics to see which of your pins have gained the most impressions, clicks and repins. This is valuable information, because once you know what’s popular with your audience you can do more of it (next on my Pinterest to-do list: create a bar cart board). To view Pinterest Analytics you first have to verify your account, which is free and easy to do. Here’s more details in case you’re interested.

And there you have it, five tips that should help you get more Pinterest followers! I hope they’ve been helpful. Remember to follow me at pinterest.com/cocosteaparty!


  1. Lola Byatt says:

    Now that I think about it, I do have pinterest boards labelled as “clothes I want to wear” and “things i wanna bake”. I always wonder whether it’s worth tagging the pictures? I always end up doing so xx

    • cocos_tea_party says:

      Hashtags don’t work on Pinterest but every word you write is searchable so you’re better off writing clear descriptions on your images instead. Like “sweet potato brownie recipe” etc

  2. Terrific tips! I’m pinning them now 😉 Thank you! xxx

  3. cocos_tea_party says:

    Hope you enjoyed the event.

  4. NGOC LAN says:

    Thank you so much for the useful tips. Your tips are very specific and practical. I will apply them now.

  5. These are really great tips! I have absolutely no idea about Pinterest and need to start out on it!


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