How to Build a Collection of Timeless Jewellery

Coco's Tea Party Georg Jensen

By now you have probably realised that I love a story of female empowerment. Fearless women who break boundaries to make their dreams possible inspire me more than anything.

I also love jewellery. Costume jewellery, fine jewellery, diamonds, precious stones and cheap little keepsakes that have huge sentimental value. I hope to one day have an extensive jewellery collection that I can pass on to my daughters and granddaughters (if I’m lucky enough to have any).

And the inspiring (but often untold) story of Swedish silversmith Vivianna Torun Bülow-Hübe combines my love of strong women with my passion for jewellery…

Vivianna Torun Bülow-Hübe

Georg Jensen Torun Collection

Born in 1927, Vivianna Torun was the first female silversmith to gain international acclaim. At the age of 21 she left Sweden for France, and became heavily involved in the Parisian art scene – counting Picasso, Matisse and the jazz singer Billie Holiday as friends.

Vivianna started collaborating with Georg Jensen is 1967, and she work with the Danish design house right up until her death, in 2004. Her designs were famed for their linear, fluid and sculptural aesthetic. And, despite her high-profile clientele, Vivianna’s goal was always to create “anti-status” jewellery.

That design sensibility has stood the test of time. It’s now been 50 years since Vivianna Torun started collaborating with Georg Jensen, and her jewellery collections remain as popular as ever.

You can learn more about Vivianna Torun Bülow-Hübe – and view all of her work for Georg Jensen – here.

Aquavit London Cocos Tea Party
Georg Jensen Vivianna Collection

“Anti-Status” Jewellery

Georg Jensen Torun Bangles

The first thing you need to ask yourself when building a fine jewellery collection is this: who is your jewellery icon, Elizabeth Taylor or Beyoncé Knowles?

If Liz is your gal then you need to embark on multiple love affairs with wealthy men. I have absolutely no experience in this area, so I would suggest looking elsewhere for any practical advice.

But if Beyoncé is your jewellery icon you’ve come to the right place. After all, it was Queen Bey who famously sang, “I buy my own diamonds and I buy my own rings”. (Side note: I’m sure Elizabeth Taylor also bought much of her own jewellery. But for the sake of this argument lets stick to pop culture clichés).

Georg Jensen Torun Bangle Ella Gregory

How to be Beyoncé (AKA How to Bankroll Your Own Jewellery Collection): You may have noticed one slight flaw in this Beyoncé plan… Beyoncé can buy her own diamonds and her own rings because she’s been a multi-millionaire since her late teens/early twenties. The vast majority of us have sadly not had that experience.

But, here’s the thing… The Georg Jensen Torun collection (created by Vivianna Torun) is actually quite accessible.

The Torun rings and bangles are the perfect pieces to start your fine jewellery collection with. They’re cool, timeless and meaningful (the interlocking design symbolises strength).

Starting at £150 for a sterling silver ring, rounding out at £395 for a sterling silver bangle with gold detailing, and peaking at £3,400 for a gold bangle with diamonds, the Torun collection caters to both new and established jewellery collectors. It truly is the “anti-status” jewellery that Vivianna Torun set out to craft!

Georg Jensen Cocos Tea Party

Unsurprisingly, the gold bangle with diamonds is my favourite piece in the collection. It’s naturally out of the question. But saving up to purchase the sterling silver bangle or one of the rings is an achievable goal. And it’s a lovely way to celebrate an achievement or mark a milestone – all on your own dime!

Georg Jensen Vivianna Torun Designs

Were you familiar with Vivianna Torun Bülow-Hübe’s incredible story? And are you a fan of the pieces Vivianna created at Georg Jensen? Which designs are your favourites? Leave a comment below to have your say…

~ This post was sponsored Georg Jensen. Thank you for continuing to support the sponsors that make Coco’s Tea Party possible. Thank you to Aquavit London for hosting us for this shoot. ~

Photos by Victoria Metaxas

P.S. Why I love Georg Jensen’s You Can Never Be Too Much campaign


  1. Jandrew says:

    You are a lovely writer and made me laugh out loud this morning ,with your Liz Taylor description! Jewelry is that personal thing that wether you inherit it , earn it (like Liz) or buy it your self it is a Part of your legacy ! It tells people you were here , your personal style and holds your energy!
    Dress The Part

  2. Sounds like a really inspiring story, but in all fairness, 3k for a piece of jewellery is hardly anti-status 😉

    • cocos_tea_party says:

      Haha, very true! For me I admire the range of price points throughout the collection, though, as it opens it up to a wider audience xx

  3. cocos_tea_party says:

    Thanks Laura xx

  4. What a lovely story and I love hearing and learning about women who have really made it in their field. Your tips for building a collection are so spot on. I’ve always loved the idea of having jewellery that can be passed down. I have some of my grandmothers jewellery and it just feels so much more special!



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