Whether or not you know the name Jen Atkin you’re sure to recognise her work, because she’s Hollywood’s go-to hairstylist. With an impressive client list that includes Emma Stone, Rosie Huntington-Whiteley, Chrissy Teigen, Kim Kardashian and Jennifer Lopez, there’s not a red carpet that Jen doesn’t touch. But now she’s just as well known for her modern haircare line, OUAI (which, you guessed it, is also an A-list favourite).
I got the chance speak to Jen Atkin over email a few weeks ago (how she found the time during Awards Season I will never know), and was keen to pick her brains about haircare. Jen was more than happy to share her knowledge with Coco’s Tea Party, and top of her mind was winter damage…
“Hair can become very dry and sometimes causes static during the winter months,” Jen explained. “Central heating tends to dry out the air, causing your hair to feel this way. But applying a hair masque once a week will help moisturize your strands. I recommend the OUAI Treatment Masque that comes in a small packet. Leave it on for 15 minutes after shampooing and then rinse.”
I always try to be mindful about preventing damage to my hair, so asked Jen what else we can do throughout the year to keep our hair healthy. “Washing your hair less often will create natural oils from your scalp which your hair needs to stay healthy and moisturised,” she advised. “And another way to prevent damage is by using a hair dryer like the Dyson Supersonic. Its intelligent heat control helps prevent against extreme heat damage and creates a natural shine.”
Jen is a big champion of prescription-style haircare, and created OUAI to help women around the world achieve their #HairGoals. “You’re going to see more results with anything that’s personalised to you,” she enthused, after I asked why prescription haircare was so powerful. “People splurge on makeup and skincare that is customised to their tone and type, as well as personal trainers that can customise a program just for them. This is no different in haircare – no two hair types are the same – and with OUAI it’s free to have your regime customised for you.”
“Most people aren’t considering that their hair condition at the root is probably different from the condition at their ends,” Jen continued. “It’s hard to find products that address multiple issues as most lines are geared towards one result, e.g. volume, damage repair etc. For people who want to tackle more than one issue they need to know which products to mix and match.”
If you’re curious to find out more, visit the OUAI website to take the #MyOUAI consultation and receive your free prescription. I’ve been following Jen’s advice by using the Volume shampoo and Repair conditioner. Together they address my three hair concerns: lack of volume, coupled with dryness from heat styling and damage from regular colouring. I’m also a big fan of the OUAI hair masque, which has indeed been helping to soothe my winter frizz. Thanks for the tip, Jen!
Will you be following Jen Atkin’s winter haircare tips? And are you already a big fan of OUAI? Leave a comment below to have your say…