Last week I took a quick break from the DIY dramatics going on at home to visit Anya Hindmarch’s Bond Street store. Whilst I never really need an excuse to window shop in Mayfair, there was a reason for this particular visit: the What Planet Are You On? booth was in store.
Anya Hindmarch and her creative team are constantly coming up with fun and unique ideas (remember the London Fashion Week domino display for AW13?), and What Planet Are You On? is my favourite concept to date. They’ve built the most incredible technology which produces a personalised time capsule featuring all your astrological data. You simply enter you name and date of birth, then about 30 seconds later your capsule appears. Inside is a lollipop bearing the name of your ruling planet (I’m from Mars) and a scroll of paper packed with your astro-biographical information.
The scroll is packed with fun facts, including your Native American zodiac sign, your life path number, your exact age in dog years, the date you were likely conceived (yuck!) and your key personality traits. If you’re really into astrology and horoscopes you must check it out – it’s so much fun!
What Planet Are You On? will move on to Anya Hindmarch’s Sloane Street store this Thursday, and stay there over the weekend. But if you’re not in London and want to try it out you can also play along online. You just miss out on the adorable capsule and planet lollipop.
P.S Whilst in store I also discovered Anya’s custard cream clutch bag. Isn’t it adorable?!