There’s been a lot of talk about micro-influencers recently, as brands have slowly started to notice that Instagram accounts with smaller followings tend to be more valuable than those with hundreds of thousands (if not millions) of fans. According to a recent recent survey, “influencers” with 1,000 to 10,000 followers have a like rate of 4%. Those with 10,000 to 100,000 followers generally score a 2.4% like rate. And those with 1 million upwards slip down to a 1.7% like rate.
So it just goes to show, bigger doesn’t always mean better.
And, with that in mind, here are 7 micro-influencers to follow on Instagram ASAP. All of these women have less than 20,000 followers at this moment in time, but they consistently produce some of the strongest content in my Instagram feed. Take a look and don’t forget to hit the “follow” button…
Victoria Metaxas @victoriametaxas
Follow Victoria for… delightful shots of London landmarks, European travel destinations and touches of pink everywhere.
Brittani Rose @brittanirosepaper
Follow Brittani for.. an amazing insight into her work as a paper artist. Her delicate creations are seriously impressive!
Mary Wyszomierska @marymers
Follow Mary for… glossy magazine shots, mini shopping hauls and a welcome smattering of rosé.
Miranda Mills @mirandasnotebook
Follow Miranda for… fantastic book recommendations, heaps of florals and lots of delicious baked goods.
Claire Menary @clairemenary
Follow Claire for… impressive interiors, brunch shots, travel secrets and a little bit of beauty thrown in for good measure.
Sara Mueller @saramueller
Follow Sara for… home decor inspiration, a delicious palette of soft blues and pinks, and the most gorgeous #FWIS shots.
Amanda Start @onlinestylist
Follow Amanda for… coffee, coffee and more coffee. Plus snaps of the English coastline, and a truly impressive minimalist wardrobe.
Who are your favourite micro-influencers to follow on Instagram right now? Leave a comment below to share your suggestions. And don’t forget you can follow me at @CocosTeaParty…
Lead image by Amanda Start