As you know, I’m a huge fan of Jo Malone London. But my love for the brand goes deeper than just liking their luxurious fragrances. Because, for the past five years, the British beauty brand has been giving back in the most incredible way, building a series of therapeutic gardens around the UK which support people living with mental ill health. Every summer they launch a special charity candle – always in a beautifully decorated glass jar – and donate 75% of the retail price to the development of their gardens.
And, further showing their commitment to the cause, every Jo Malone London employee spends one day each month volunteering at one of their five gardens. It’s so wonderful to see a brand give back in such a meaningful way, and I visited their first project – The Old English Garden in Battersea Park – last week to find out more about their work…
The Old English Garden was developed in partnership with Thrive, a national charity who aim to create “positive change in the lives of disabled and disadvantaged people through the use of gardening and horticulture.”
Thrive teach and train vulnerable people how to work with plants and maintain a garden, which in turn helps them to regain their confidence, develop new skill sets and, in many cases, get back into work. It’s truly inspirational, and they’ve created such a tranquil space in The Old English Garden. Many of the plants and flowers grown are signatures of the Jo Malone brand – such as pomegranate trees, peonies and irises – so it’s wonderful to walk around and spot so many of their ingredients.
“If you look the right way, you can see that the whole world is a garden.” – The Secret Garden
You can help support Jo Malone London’s charity work in two ways… By purchasing this year’s charity candle, Peony & Moss, which will fund the opening of a new project in London next year. And also by visiting their spectacular gardens.
Alongside The Old English Garden in London, there is also the Redhall Walled Garden in Edinburgh, Kirkdale County Garden in Liverpool, The Castle Park Physic Garden in Bristol, and The Art Garden, which has just opened in Manchester.
I’m Wearing: New Look dungarees and Ralph Lauren top (past season)
This isn’t CTP’s regular style of post, that’s for sure. But it’s nice to be able to shine the spotlight on such a great cause. And, after a summer of such horrible news headlines it’s a relief to know there are still good things happening in the world! Don’t you agree?
Do you plan on purchasing Jo Malone London’s Peony & Moss charity candle? And have you visited any of the Jo Malone gardens before? Leave a comment below to have your say…