Exclusive: H&M Open Their New Store on The Strand With a Dance Off

This morning I was up bright and early to attend the opening of H&M’s new store on The Strand, in London. I was told it was going to be a bit of a celebration – with music, manicures, drinks, a breakfast bar, and store discounts – but I wasn’t expecting to walk straight into a staff dance off! It was only 8am, but the H&M team were super excited about the launch and spent the countdown to the opening dancing to Rihanna and Gangnam Style. Once the doors were open customers enjoyed a complimentary breakfast of smoked salmon bagels and fruit salad, a live jazz band and, of course, the latest H&M collections. A pretty surreal shopping experience they’re not likely to forget in a hurry…

The H&M staff celebrate The Strand store opening
H&M Spring Summer 2013 Pineapple
Highlights from the Spring 2013 collection
H&M Spring 2013
Shop the Edit: Appliqué sweatshirt // Floral baseball cap // Contrast bra // iPhone case // Floral trousers // Handbag

H&M The Strand
Have you ever seen a jazz band in an H&M store before?

If you’re in the West End this weekend make sure you check out the new store on The Strand yourself!

Images courtesy of H&M
  • amazing clothes!

  • That contrast bra is great and, this never happens, still available online! Result. ELL x