Gemma Arterton Wows in Erdem and Veronica Lake Waves

British actress Gemma Arterton definitely doesn’t get enough attention. Her red carpet style is polished, glamourous and never lacks variety. Gemma is currently promoting the action/fantasy thriller, Hansel & Gretel: Witch Hunters, and whilst the film itself is of no interest to me I’ve been following the promotional tour closely. So far Gemma has worn Nina Ricci polka-dots, a patterned Vivienne Westwood number and a sexy LBD by Gucci. My favourite look, however, has to be the floral Erdem dress, which the 27-year-old wore to the Sydney premiere, yesterday. It was a truly magnificent choice…

Gemma Arterton Erdem floral dress Resort 2013 red carpet

I also think it’s Gemma’s strongest beauty look (so far, at least) as the Veronica Lake-style waves perfectly complement the Erdem design. The hair-slide is also a really nice touch too – simple, but very effective. I must invest in some good hair accessories, this season. Are also you a fan of Gemma Arterton’s style? Do you like her floral Erdem dress?

Images 2013 Getty Images for Paramount Pictures International