Why did you start blogging?

I first picked up a copy of ELLE UK in 2003, because Christina Aguilera was on the cover. And that was it for me – I loved fashion and desperately wanted a piece of the action. So three years later I started a blog. I was 16 at the time, and most of my posts were typo-ridden ramblings about Chloé and the Olsen twins.

What advice would you give to new bloggers?

There are so many blogs out there today, so if you’re going to start one make sure you have a clear focus for your blog. My e-book, 10 Things I Wish I Knew When I Started Blogging, is packed with practical tips to help you launch a successful lifestyle blog. But the two most important ingredients are dedication and a clear content focus.

Where did the name Coco’s Tea Party come from?

Sadly there is no story here whatsoever. The name just came to me and I thought it sounded nice. I blogged under the name “Coco” for the first few years because I was worried about sharing any personal information online.

Where and what did you study?

I graduated from the University for the Creative Arts with a First Class BA (Hons) degree in Fashion Journalism in 2011.

What camera do you use?

I use the Canon EOS M with the Canon EF 50mm for most posts and edit in Photoshop. I’m not a very confident photographer so this camera suits me fine, as it’s smaller than an SLR but still works well for both outfit shots and flatlays.

What’s the story with sponsored posts and advertising?

I’ve been blogging full time since September 2011, because it was becoming impossible to juggle a full-time internship with the blog. And I was also lucky enough to be in the position where I could make a living from the blog. This, however, does mean that from time to time you will see sponsored content (always marked as “sponsored by…”) and banner advertisements on Coco’s Tea Party.

I am very selective in the brands I choose to work with, and work hard to make sure all sponsored content fits seamlessly into the blog.

Can you help with my university dissertation?

Blogging and social media are popular dissertation topics these days, so I receive a lot of interview requests from students. Where possible I do try to help as much as I can (I was in the same boat not so long ago, so I know what it’s like), but I’m afraid it’s not possible for me to get back to everyone.

Who would your dream celebrity dinner guests be?

Mindy Kaling, Tina Fey, Nora Ephron, Sarah Jessica Parker, Jennifer Lawrence and Emma Stone.

Is it true you own cardboard cut out of Ryan Gosling?

Yes, it is… He lives in my bedroom behind the wardrobe.