Introducing the ela Handbag Collection (Gwyneth is Already a Fan!)

Ela Clutch Bags

I love discovering a new accessories brand, and truly exciting collections don’t come around that often. So I’m happy to introduce the Canadian-Swedish handbag label, ela. Co-founded by husband-and-wife duo, Ela and Martin Aldorsson, the sophisticated designs play with the idea of humble luxury. The ela collection started with the M.I.L.C.K (money, ID, lipstick, cell, keys) clutch [above] and now features an insanely impressive array of colourful leather pouches and cute cross-bodys.

Those of you in North America may already be familiar with ela, but they don’t have a European stockist yet*, so I didn’t come across their gorgeous clutch bags until Clinique kindly sent me one as a gift. Part of me liked having the clutch as my little secret, but it would cruel not to share this beautiful collection with you. Let’s just hope it won’t be long until My-Wardrobe, Net-A-Porter and Selfridges put in an order….

Ela Clutch Bags 3Clutch Bags 2

And if you need further proof of ela’s awesomeness, Gwyneth Paltrow is already a fan. That says it all, really! Do you like the clutch bag designs? Which colour and style is your favourite? Let me know…

* for international shipping you can apparently email
  • Love the textures on these. The greens and yellows are definitely my favourites.