As luck would have it the review copy of Tamara Mellon’s memoir, In My Shoes, arrived on my doorstep the day after I finished reading The Jimmy Choo Story by Lauren Goldstein Crowe and Sagra Maceira de Rosen. (The latter was released in 2010, when Tamara was still at Jimmy Choo, but I’d only just got around to reading it – incase you were wondering why it took me three years to finish it!). The Jimmy Choo Story was a great read and documented the ins and outs of the business. But one vital ingredient was missing: Tamara’s perspective. So her memoir couldn’t have come at a better time…
Tamara may not have been the name behind the brand, but she was always the face – giving Jimmy Choo the sparkle and stylish reputation that quickly turned the luxury label into a household name. In My Shoes is a fun, easy read, even if you don’t have a brain for business (I had to tackle certain parts of The Jimmy Choo Story multiple times to fully get the gist of all the deals and acquisitions). The memoir spans from Tamara’s difficult childhood crossing between London and LA, to her exit from Jimmy Choo in 2011 – with the scandalous tales of her rehab stint, relationship with Matthew Mellon and the fall-out with Jimmy Choo himself sliced in-between.
As Tamara says, “The Sunday Times once wrote that I seemed ‘less an actual person than the heroine of some dicey Danielle Steel bonkathon.’ The basic Danielle Steel conceit is to take a plucky heroine, set her on a quest, and then subject her to every villain and viper and obstacle imaginable. Which, I suppose, is not an entirely bad summary of my life so far.”
Along with Net-a-Porter’s Natalie Massenet and Diane von Furstenberg, Tamara Mellon is often quoted as the inspiration for ambitious young women starting out in fashion. So In My Shoes is a must-read, as – beneath the drama, glitz and glamour – there are lots of lessons to be learnt from Tamara’s journey. The most important? “Almost every mistake I’ve made in business has come from not trusting myself,” she writes in the final chapter.
Obviously Tamara’s story is far from finished, as her memoir cleverly comes a month before the launch of her much-anticipated lifestyle brand. This time around, however, the name on the label will be her own, so hopefully In My Shoes Part 2 will be slightly less dramatic. Although with Tamara you never know…
Also, the book cover jacket is soooo Carrie Bradshaw (it closely resembles Sex and the City: Kiss and Tell) which just makes Tamara even more likeable! As you can tell, it’s not that hard to win me over – a well-placed SATC reference is all it takes.
Are you excited to read Tamara Mellon’s memoir? And are you also looking forward to the launch of her lifestyle brand?