About Me

Coco's Tea Party Ella Gregory

I started Coco’s Tea Party in September 2006, when I was 16-years-old. And what started out as a hobby has now grown into a daily-updated blog which has been featured in a range of publications, including LOOK, Grazia Daily and Marie Claire.

In 2011 I graduated from the University for the Creative Arts with a First Class BA (Hons) degree in Fashion Journalism, and went on to do stints as a fashion intern at Glamour and Marie Claire. Since becoming a full-time blogger later that year I have gone on to work with a number of brands, including River Island, Next, Max Factor, BaByliss and UGG Australia.

Contact

I love hearing from readers, so please feel free to drop me an email or tweet at any time. I can be reached at cocosteaparty@gmail.com and @cocosteaparty. If you’re a PR and have an editorial request please contact me directly.

Earlier this year I signed with Unsigned. So now all promotional project enquires need to go to my fabulous agent, Johan Andersson, who can be reached at johan@unsignedgrp.com.

Press enquires should go to Chimere Cisse at chimere@unsignedgrp.com.

FAQ

Why did you start blogging?

I first picked up a copy of ELLE magazine in 2003, because Christina Aguilera was on the cover. And that was it for me – I loved fashion and desperately wanted a piece of the action. So three years later I started a blog. I was 16 at the time, and most of my posts were typo-ridden ramblings.

What advice would you give to bloggers starting out?

There are sooooo many blogs out there today, so if you’re going to start one make sure you have something new to say. I wish there was a magic formula for gaining readers (as I’d bottle it and sell it for millions of dollars); it really is just a matter or hard work and patience. Independent Fashion Bloggers is a source of tips and advice though.

Where did the name Coco’s Tea Party come from?

Sadly there is no story here whatsoever. My name isn’t Coco and I don’t drink tea. I just thought Coco’s Tea Party sounded nice.

Do you accept guest posts?

At the moment I don’t, I’m afraid.

What’s the story with sponsored posts and advertising?

I’ve been blogging full time since fall 2011, as it was becoming impossible to juggle a full-time internship with the blog. And I was also lucky enough to be in the position where I could blog full time. This, however, does mean that from time to time you will see sponsored content (always marked as ‘created in collaboration with…’) and banner advertisements on Coco’s Tea Party.

I am very selective in the brands I choose to work with, and work hard to make sure all sponsored content fits seamlessly into the blog.

Can you help with my university dissertation?

Blogging and social media are popular dissertation topics these days, so I receive a lot of interview requests from students. Where possible I do try to help as much as I can (I was in the same boat not so long ago, so know what it’s like), but I’m afraid it’s not possible for me to get back to everyone.

Who would your dream celebrity dinner guests be?

Mindy Kaling, Tina Fey, Sarah Jessica Parker, Jennifer Lawrence and Emma Stone.

Is it true you have a life-sized cardboard cut out of Ryan Gosling?

Yes, it is… He lives in my bedroom behind the wardrobe.

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