ABOUT ELLA


About Coco's Tea Party

Hello! I’m so thrilled that you discovered Coco’s Tea Party, and I’m very excited to welcome you to my little slice of the internet.

My blogging story began back in September 2006, when I was 16-years-old. Addicted to fashion magazines and with an encyclopedic-knowledge of celebrity fashion, I started Coco’s Tea Party as a way to fill my free time and instantly fell in love with blogging.

In 2008 I enrolled at the University for the Creative Arts to study Fashion Journalism, and graduated in 2011 with a First Class BA (Hons) degree. By then Coco’s Tea Party had a global readership and a visible presence in the London fashion scene. So, after interning at Marie Claire magazine for a few months, I took a leap of faith in late-2011 and started blogging full time. The rest, as they say, is history…


WHAT HAPPENED NEXT?


Ella Gregory Coco's Tea Party Tu

With a decade of blogging behind me, I still live in West London and focus on Coco’s Tea Party full-time. But in 2017 I embarked on a new journey, and launched the weekly Let’s Discuss podcast with my good friend Monica Welburn. We broke into the iTunes charts within our first 24-hours, and it’s been a complete whirlwind since then.

Coco’s Tea Party continues to thrive, and I now cover a variety of lifestyle topics – ranging from fashion and beauty through to wellbeing, career and relationships. The official Coco’s Tea Party manifesto is as follows…

Coco’s Tea Party is a lifestyle blog dedicated to providing attainable style inspiration for fashion-savvy young professionals. I believe that life is more fun when filled with beautiful things – whether it be a cosy cashmere sweater, glossy coffee table book or new lipstick – and that it shouldn’t cost a fortune to build a stylish, colourful life. With each post I hope to inspire, entertain and spread a daily dose of glamour.

If that sounds good to you, sign up to the CTP email newsletter for weekly updates and fashion tips:

You can also find me on Instagram, Facebook, Twitter and Pinterest.


FREQUENTLY ASKED QUESTIONS


What photography equipment do you use?

I currently swap between two cameras: the Olympus PEN E-PL8 (with either the 45mm lens or the kit lens), and the Canon EOS M (using the Canon EF 50mm lens). I also regularly shoot with a selection of London-based photographers, therefore most of my style posts are shot on their equipment.

I wouldn’t say I’m a particularly skilled or confident photographer. And if you’re in the same boat this post should help you get to grips with the basics of blog photography.

All of my blog images are edited on Photoshop and/or Lightroom. And for Instagram I edit in Snapseed and VSCO.

Do you currently have any partnership opportunities?

I always love working with likeminded brands to produce exciting and engaging content. Whether that’s in the form of sponsored blog and Instagram posts, or events such as blogging workshops and styling events. For more information please get in touch via my contact page.

Do you have any advice for new bloggers?

The blogosphere is a crowded space, so I think it’s really important to carve out a clear focus and identity first and foremost. My e-book, 10 Things I Wish I Knew When I Started Blogging, is packed with practical tips to help you launch a successful lifestyle blog. But the most important ingredients are dedication and a clear focus when it comes to content.

Why are some of your earlier posts hidden?

Over time I have archived some of CTP’s earlier posts in order to elevate the reader experience. A number of posts dating from 2006-2012 have been archived because they no longer work with the current layout and are poor quality.

Is it true you own a life-sized cardboard cutout of Ryan Gosling?

Yes, it is indeed true… Ryan currently lives behind my wardrobe and comes out on special occasions.


THE COCO’S TEA PARTY TEAM


Coco’s Tea Party is still a one-woman-band. But do have a little outside help from some very special people…

NICHOLAS DOUGLAS
Brand Partnerships

CHLOÉ WATTS at chloédigital
Web Development

AMANDA DIETZ & SOL JAUREGUIBEITIA
Web Development