About Me

Coco's Tea Party Ella Gregory

I started Coco’s Tea Party in September 2006, when I was 16-years-old, and what started as a hobby has now grown into a full-time job. With my tiny slice of the internet I hope to inspire fashion-savvy twenty-somethings like myself to live stylish, colourful lives.


Why did you start blogging?

I first picked up a copy of ELLE magazine in 2003, because Christina Aguilera was on the cover. And that was it for me – I loved fashion and desperately wanted a piece of the action. So three years later I started a blog. I was 16 at the time, and most of my posts were typo-ridden ramblings.

What advice would you give to bloggers starting out?

There are sooooo many blogs out there today, so if you’re going to start one make sure you have something new to say. I wish there was a magic formula for gaining readers (as I’d bottle it and sell it for millions of dollars); it really is just a matter or hard work and patience. Independent Fashion Bloggers is a source of tips and advice though.

Where did the name Coco’s Tea Party come from?

Sadly there is no story here whatsoever. My name isn’t Coco and I don’t drink tea. I just thought Coco’s Tea Party sounded nice.

Where/what did you study?

I graduated from the University for the Creative Arts with a First Class BA (Hons) degree in Fashion Journalism in 2011.

Do you accept guest posts?

At the moment I don’t, I’m afraid.

What’s the story with sponsored posts and advertising?

I’ve been blogging full time since fall 2011, as it was becoming impossible to juggle a full-time internship with the blog. And I was also lucky enough to be in the position where I could blog full time. This, however, does mean that from time to time you will see sponsored content (always marked as ‘created in collaboration with…’) and banner advertisements on Coco’s Tea Party.

I am very selective in the brands I choose to work with, and work hard to make sure all sponsored content fits seamlessly into the blog.

Can you help with my university dissertation?

Blogging and social media are popular dissertation topics these days, so I receive a lot of interview requests from students. Where possible I do try to help as much as I can (I was in the same boat not so long ago, so know what it’s like), but I’m afraid it’s not possible for me to get back to everyone.

Who would your dream celebrity dinner guests be?

Mindy Kaling, Tina Fey, Nora Ephron, Sarah Jessica Parker, Jennifer Lawrence and Emma Stone.

Is it true you have a life-sized cardboard cut out of Ryan Gosling?

Yes, it is… He lives in my bedroom behind the wardrobe.