Is Anya Hindmarch the most creative and imaginative person working in the British fashion industry today? I think so. Her latest brainwave has resulted in the Anya Hindmarch Mini-Mart on Mount Street, which houses the now-infamous AW14 ‘Counter Culture’ collection.
The Mini-Mart is decked out like a supermarket, with shopping trolleys, baskets filled to the brim with chocolate digestives and cereal
boxes clutch bags. The star of the collection is the Tony the Tiger handbag, which already has a waiting list and is expected to sell out immediately when it officially goes on sale later this month. So naturally it gets the VIP treatment, and is displayed on top of a special rotating golden trolley. Take a look…
Handbags aside, the very best thing about the mini-mart on Mount Street is the frozen yogurt machine. You can get a complimentary scoop, complete with Anya Hindmarch sprinkles or a 99 Flake. So now there’s really no excuse not to visit! It’s open until September, 10.30am – 6.30pm, Monday to Saturday.
Anya Hindmarch Mini-Mart. 99 Mount Street, London. W1K 2TF.
Photos taken using the Olympus Pen E-P5. Coco’s Tea Party is a UK ambassador for Olympus.