W magazine has come up with a great way to boost newsstand sales, this month: give three hot supermodels their own gorgeous cover, so that the indecisive fashion-obsessed end up buying the March 2013 issue three times. Smart move. Kate Moss, Lara Stone and Natalia Vodianova were each photographed by Mert & Marcus, posing in sultry jewel tones by Prada, Saint Laurent and Burberry Prorsum. Take a look all three W covers and see if you can pick a favourite…
For me I think it’s got to be Kate Moss, on this occasion, but it was a pretty close call between her and Natalia. Although I “get” the Lara Stone cover I’m kind of turned-off by the ribbon. Do you feel the same? Which cover is your favourite?



Natalia’s cover is my favorite.
Is it just me or does Lara look A LOT like Kate? I saw a thumbnail and was thinking “is it kate?!!” and was confused by size of her bust. i think i would have liked lara’s if it wasn’t for the bow x
love natalia’s cover. that angle of her gaze