Blame the nineties fashion revival or simply put it down to the backlash against platform heels, but it’s impossible to ignore that fact that trainers are having a style moment right now. From Liberty’s sell-out collaboration with Nike, through to Ryan Lochte’s signature green sneakers, everyone is slowly becoming obsessed with sporty pumps…
Plimsoll brand Superga has cleverly fashioned-up its image, joining forces with the Olsen twins (the brand’s new creative directors), Alexa Chung (the face of latest ad campaign) and Henry Holland (a recent collaborator). The clever marketing has clearly worked, as Superga has become the go-to brand for fashion obsessives.
Get in on the act with these girly pumps. Switch them with your ballet flats and you’re good to go!
I’ve been wearing my bright blue and lime green Puma sneakers with skinny jeans all summer. They’re so comfy that I’ve started to resent my collection of heels. A dangerous sign…
Have you started wearing trainers/sneakers? Which brands and styles are your favourites?
