We all know that Alexa Chung is a valuable asset to fashion brands because, whether you like her or not, she sells product. Lots of product. High street retailer Vero Moda one of a growing number of companies to attach themselves to Miss Chung, and they’ve just released their Summer 2012 imagery, which is modelled by Alexa. The latest Vero Moda collection (which is available to buy at ASOS and Nelly) is split into three key trends: white lace, summer sequins and sixties references. I’m not a major Alexa fan, but I think she looks great in these photos.
And is it just me, or do the photos of Alexa posing with the plastic flamingo reminded you of The Man Repeller Leandra Medine’s “pet” flamingo Pete? Who jumped on board the plastic flamingo trend first? You can see more images after the jump while you try to decide…
